We're the team you hire when getting it wrong is expensive.
A small, senior studio of Ruby on Rails and React specialists, building business-critical software for companies in Europe, the US, and the Middle East since 2007.
We have built software since 2007, from Kumanovo in North Macedonia: a small, senior team of Rails and React specialists who build business-critical web apps and wire them into the systems businesses already run.
We haven't just built software for founders. We've been them.
An agency that only ever bills by the hour will tell you every project is a winner. We know better, because we've built our own products and lived both sides of the outcome.
dentare.io
Our own dental practice management platform, live and serving clinics: online booking, smart scheduling, patient registration, automated reminders, and treatment tracking, in Albanian, Macedonian, and English. Proof we build and run real products, not just ship and leave.
Tanisales
Our first startup. We built it, backed it, and it never found its market. Nobody de-risked that bet for us, and we felt exactly what it costs to commit everything to a build before you know it will work.
That failure is the reason the Proof-First Method exists. We ask every client to take the small, provable step first, because we learned the hard way what happens when you skip it.
Why we work the way we do.
Five convictions that shape every project, every quote, and every honest "no" we give.
The riskiest moment is the decision to start.
So we made the first step small, fixed, and provable. You see your product actually working before you commit a real budget, and we carry the risk until we have earned the next one.
Specialists beat generalists.
We go deep on Ruby on Rails and modern React, plus the enterprise-integration work most boutiques quietly avoid. A specialist is hireable. A do-everything agency is forgettable.
You talk to the people writing the code.
We are a small, senior team. No account-manager relay, no offshore handoff, no telephone game. The engineers building your product are the ones you speak to.
Software should last.
We build test-driven, reviewed, maintainable Rails meant to run for years, not be rewritten the moment we leave. Quality comes from systems, not heroics.
Honesty is the product.
We publish our process, we quote fixed prices, and we will tell you when we are not the right team. For a buyer who has been burned before, that candour is the whole point.
"fetosoft delivered exactly what we needed: fast, secure, and scalable. Their expertise in Rails helped us streamline development and launch ahead of schedule."
Let's talk about what you're building.
A free discovery call, an honest read on your project, and a low-risk way to start.
Book a discovery call →